Before anything else, let’s first take a look at some statistics: 96% of buyers believe that a company’s customer service is crucial in their choice of loyalty Companies with...

A cohesive customer journey can be very challenging to achieve especially today when most businesses operate digitally. However, it is one of the most important tools that we...

Speed to lead is a marketing term that refers to the amount of time it takes before a business can respond to a new lead. It is said that the faster you respond, the higher your...

Here’s a fact – no matter how hard you work or how many hours you spend on marketing, all of can be wasted if you are on the wrong track. While no doubt everyone's mission is to...

Communicating with users from all around the world, sharing ideas and information, broadcasting a video to a global audience, interacting with celebrities – these are just some...

Imagine having the best content for your email – the right tone is used and it’s informative enough to increase interaction with your audience.  But as you track how many people...